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Friendships through the style choice of virtual stickers: Young adults manage aesthetic identity and emotion on a social messaging line app

机译:通过风格选择的虚拟贴纸的友谊:年轻的成年人在社交消息线应用程序管理审美身份和情感

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With social media and modern pop culture (e.g., virtual stickers) reshaping social dynamics, young Taiwanese consumers who engage in social messaging via the Line app are introducing new interaction avenues that change communication habits and style choices to meet their tastes and interpersonal needs. This article analyzes the links between style choice and young consumers' experiences to elucidate the contours of virtual sticker possession when managing aesthetic identity and emotions for friendships. The methodological approach to this research follows the principles of interpretive phenomenology. The results demonstrate that Taiwanese culture's consolidating forces clash with alternative styles in the different contexts of friendships. In terms of modern pop culture and Taiwanese cultural reflexivity, young consumers are contemplating the possibilities of embracing new ways of managing their friendships.
机译:通过社交媒体和现代流行文化(例如,虚拟贴纸)重塑社会动态,通过该行应用程序从事社会消息的年轻台湾消费者正在引入新的交互途径,这些互动途径更改沟通习惯和风格的选择,以满足他们的口味和人际关系。本文分析了风格选择与青年消费者经验之间的联系,以阐明在管理审美身份和友谊情感时阐明虚拟贴纸的轮廓。该研究的方法论方法遵循解释性现象学的原则。结果表明,台湾文化在不同友谊背景下的替代风格巩固了统一势力。在现代流行文化和台湾文化反应方面,年轻的消费者正在考虑拥抱管理其友谊的新方法的可能性。

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