Innovation success through corporate venturing: an empirical analysis of the relevant success factors

摘要

Established and market-dominating corporations, operating in hypercompetitive global markets, have to overcome obstacles to successful innovation, because of a lack of strategic flexibility and speed. This is mainly due to their huge size. Corporate venturing (CV) could be a means to overcome these laggard tendencies of incumbents through the formation of ventures, where the elaborated resource base of the established corporation can be joined with the dynamism of small start-up ventures. The empirical investigation undertaken had the purpose to find success factors of corporate venturing in the case of European corporations. A survey with internet-based questionnaires was conducted and a statistical analysis was performed based on the results. The questionnaire has been generated from the resource-based view and competence-based view literature (RBV/CBV) on corporate venturing. The statistical analysis of the success factors confirms many of the theoretical assumptions, which can be made about CV from the RBV/CBV perspective.