Perceptions of the importance of absorptive capacity attributes as they relate to Radio Frequency Identification implementation by firms anticipating Radio Frequency Identification use

摘要

This study examines the perceptions of firms intending to use Radio Frequency Identification in their supply chains of the importance of absorptive capacity attributes in pursuing operational efficiency or market knowledge creation. Competitive pressures motivate firms to learn expeditiously from their trading partners in order to meet escalating customer demands. Data from a convenience sample of 140 firms whose executives are members of the Council of Supply Chain Management Professionals was analysed. The study sought to test the proposition that absorptive capacity attributes will significantly predict both operational efficiency and market knowledge creation. Using multiple regression, the results actually support the proposition.