机译:销售促进,互联网广告吸引力的影响,以及网站质量对印度尼西亚消费者的冲动购买
Faculty of Economics and Business University of Tarumanagara|Centre for Economic Research Indonesian Institute of Sciences Widya Grha LIPI 4th Floor;
Bank Central Asia Wisma Asia I;
sales promotion; attractiveness of internet advertising; website quality; impulse buying behaviour; Tokopedia; Indonesia;