How and when information proactiveness leads to operational firm performance in the banking sector of Pakistan? The roles of open innovation, creative cognitive style, and climate for innovation

摘要

Utilizing the assumptions of the Resource-based theory, this study examined how and why new, rare, and inimitable resources in the form of information proactiveness motivation influence operational firm performance. We hypothesized open innovation as a mediator between information proactiveness motivation and operational firm performance. We also hypothesized the interactive effects of an individual's creative cognitive style and information proactiveness motivation on open innovation whereas climate for innovation and open innovation jointly influence operational firm performance. A temporally segregated data (n = 260) was collected in three-time intervals from employees working in the banking sector of Islamabad, Pakistan. Utilizing the PROCESS approach, the findings of the study indicate that open innovation mediates the relationship between information proactiveness motivation, and operational firm performance. Moreover, the creative cognitive style was found to moderate the relationship between information proactiveness motivation and open innovation whereas climate for innovation emerged as a moderator between open innovation and operational firm performance. This research focused on unique information and contextual resources which directly and indirectly play significant roles in promoting the firm's open innovation and subsequent operational firm performance.