The 6As model of social content management

摘要

The goal of this article is to introduce the 6As model of social content management. The paper argues that in order for business managers to deal with social media resources effectively, they need an active and comprehensive approach using a guiding framework. This manuscript summarizes such a framework, which consists of six components: activity sources, abridgements, activities context, affordances, ascertained boundaries, and actors. The conceptual framework can be helpful for practitioners and researchers interested in social content management.