The Development and Application of a Methodology for the Visual Presentation of Business School Rankings

摘要

Upon entering the 21st century, business schools globally compete in a market-driven environment and rankings are very important part of that environment. Therefore, business school rankings increasingly receive lot of attentions, not only from faculties, current and prospective students, and alumni, but also from education and government leaders. As a result, though business school rankings published by current media receive profuse negative criticisms, these rankings significantly influence public perception and it is difficult to ignore or dismiss the impact of current media. Accordingly, instead of merely criticizing these rankings, this research presents a methodology and applies it to allocate business schools onto a three-dimensional sphere, enabling business schools to visualize their competitive positions and visually perform grouping and strategic thinking.%進入21世紀之後，商學院間的競爭已是全球教育市場的兢爭，因此，商學院的排 名，近幾年來不僅受到學校老師、學生、校友們的注意與重視，也逐漸受到來自商學院院 長、甚至政府領導人的重視與關心。奠基於此，雖然目前各主流媒體所作的各種商學院排 名，收到了很多負面批評與評論，但這些媒體所作的商學院排名，已成爲學生、雇主與一 般大眾在作學校選擇以及評定商學院聲望時，常用的參考指標。既然，要忽略這些主流媒 體所作商學院排名的影響力、是非常困難的，因此，相對於現有的研究，均著眼於指出現 有排名方法的缺失，本研究則是採取另一種積極的態度，嘗試去利用現有的評比資料，將 商學院呈現於三維的空間，以便商學院能視覺化地去看他們的競爭位置以及視覺化地作 分類與思考他們的策略發展。