Derek Hansen, Ben Shneiderman, and Marc A. Smith. Analyzing Social Media Networks with NodeXL: Insights from a Connected World. Burlington, MA: Morgan Kauffman, 2011. 284 pages. ISBN: 978-0-12-382229-1

摘要

Who were the most important actors in the ENRON scandal? Could the pattern of e-mails exchanged between the top employees of the energy company whose demise shook U.S. markets in 2001 answer this question? What makes people share content on Flickr? Who are the most influential members of a Twitter "follower" group? Why do some people answer thousands of questions posted on Questions and Answers sites? Who are these people? Who are the most influential editors of Lostpedia.org, the popular reference site dedicated to the TV series LOST? What types of cliques can be discerned on this fan site, and what does this tell us about online interaction in general? What patterns of sharing can be deciphered on the YouTube video sharing site?