EchoPixel Technologies Inc: a Latin American SME competing in the global market

摘要

Commercializing new technologies implies a process of adding value for different stakeholders in specific industries. This case study offers the opportunity to evaluate potential global markets in the early stages of technological innovation development. The process of commercializing new technologies is seen from the perspective of small and medium-sized enterprises (SMEs) - the subject of the case is an SME that is trying to take a position in the promising and growing market of digital imaging for medical purposes in the USA. After several years of remarkable achievements, the entrepreneur must decide on the next steps in order to finish his product and take it to the market.