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Risk propensity, risk perception and business plan formalisation: a conceptual investigation

机译:风险倾向,风险感知和业务计划形式化:概念研究

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摘要

The objective of this research is to analyse the risk propensity and risk perception of the entrepreneur and determine if these affect the degree of formalisation in business plans. This was accomplished by in-depth interviews with 12 entrepreneurs in the business-to-business sector. Risk propensity was constructed as a multi-dimensional construct. Results showed partial support for increased formality of business plans where risk propensity was high and risk perception (controllability of uncertainty) was low. Further there is strong support for lower risk propensity of experienced entrepreneurs.
机译:本研究的目的是分析企业家的风险倾向和风险感知,并确定它们是否影响商业计划的形式化程度。这是通过对企业对企业领域的12位企业家进行的深入采访来完成的。风险倾向被构建为多维结构。结果表明,在风险倾向较高而风险感知(不确定性的可控制性)较低的情况下,增加了对商业计划的正式性的部分支持。此外,对于经验丰富的企业家降低风险倾向的支持也很强。

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