Entrepreneurship for the Creative and Cultural Industries

摘要

Educational institutions are increasingly being encouraged to teach and support the development of an entrepreneurial mindset. However, while such aspirations may build on existing provision in a relatively straight-forward manner in some disciplines and departments, the introduction of such ideas may need greater degrees of revision or rethinking in others. Bonita Kolb's new book aims to provide a practical grounding in entrepreneurship for those in the creative and cultural industries. The book is written with a broad definition of an entrepreneur as a "person who organizes, manages and assumes the risk of a business" (p. 1). So, fundamentally, the book focuses on the practical questions of self-employment and is divided into three parts: inspiration; start-up; and growth.