The digital economy: the use of explainer videos in SMEs' communication

摘要

Understanding the emerging development in a digital economy is one of the most important features of today's knowledge-based society. The digital economy has created new opportunities and also challenges. Many SMEs have a hard time explaining the true value of their ideas, products, projects, or other important business issues, they need to tackle. Explainer videos represent one of the modern and effective tools to communicate messages with the target audiences in the modern business world. In other words: explainer videos translate complex issues into simple stories, which people enjoy watching. Owing to its many advantages, the purpose of explainer videos can be diverse.