THE NETFLIX EFFECT: TECHNOLOGY AND ENTERTAINMENT IN THE 21ST CENTURY

摘要

In the contemporary media landscape, Netflix is a juggernaut that spans digital film and television production and distribution. Netflix is singular, yet expansive and continually expanding, and as such it is an important subject for a book-length study. The Netflix Effect: Technology and Entertainment in the 21st Century takes up this mandate and in doing so it brings together key questions for television, media and cinema studies. In the introduction chapter, editors McDonald and Smith-Rowsey make the astute observation that the success of Netflix is at once seemingly inevitable and at the same time defies logic and common sense. The contradictions in Netflix's position in terms of how the tech giant functions and its place in the shifting global media landscape is a central theme within the essays that make up this exciting anthology.