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首页> 外文期刊>International journal of digitial television >If you won't pay them, buy them!: Merger mania in distribution and content markets
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If you won't pay them, buy them!: Merger mania in distribution and content markets

机译:如果您不付钱,那就买它们!:发行和内容市场的合并狂潮

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摘要

Structural changes in TV markets are resulting in carriage disputes that have spread from the United States to Europe. A carriage dispute refers to a disagreement between a pay-TV operator and a broadcaster over the right to 'carry' a broadcaster's channel. TV broadcasters are demanding ever increasing payments from pay-TV operators that complain about lower-profit margins due to spiralling programming costs. This article discusses vertical mergers between distributors and broadcasters as a possible way to reduce retransmission payments and to secure cheap and privileged access to programming in today's hypercompetitive video markets.
机译:电视市场的结构性变化导致运输纠纷从美国蔓延到欧洲。运送纠纷是指付费电视运营商与广播公司之间就“运载”广播公司的频道的权利存在分歧。电视广播公司要求付费电视运营商不断增加付款,这些运营商抱怨由于节目成本不断攀升而导致利润率下降。本文讨论了发行商和广播公司之间的垂直合并,这是减少重新传输费用并确保在当今竞争异常激烈的视频市场中便宜且特权地访问节目的一种可能方式。

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