The music industry business model after internet: effects of innovation

摘要

The aim of this study was to analyse the impact of the internet in the business model of selected components of the music industry chain. The introduction of the internet is understood to be an innovation that transformed the music industry. The method used was a multiple case study featuring four content creators (artists) and two-content distributors (a major label - Sony -and an indie label). The results showed changes in the product (becoming a digital rather than a physical product) and distribution (online retailers and disintermediation, which enables artists to connect with customers directly) as well as increased revenue for artists and indie distributors, which have benefited by publicising over the internet. The major distributors did not observe this increase in revenue, perhaps as a result of piracy.