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Exploring the factors influencing credit card spending behavior among Malaysians

机译:探索影响马来西亚人信用卡消费行为的因素

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Purpose - This paper explores factors affecting spending behavior of credit card holders in Malaysia.Specifically, variables such as demographic factors, banks' policies, and credit card holders' attitudes toward money are examined. Design/methodology/approach - A cross-sectional survey through the use of a structured questionnaire was administered on 150 credit card holders based on the area sampling and convenience snowball sampling techniques. Findings - The results indicate that age, income, and marital status have significant correlation with credit card holders' spending behavior. The same goes to two of the three items identified under banks' policies (benefits given and payment policies) and attitudes toward money (willingness to pay and awareness of the total debt owed). Occupation, qualifications to apply for credit card, and management of income vs expenses are not significantly related to credit card spending behavior among Malaysians. Research limitations/implications - The study serves as a guide for researchers to extend the research work covering more variables in different economies in light of the low R~2 value. The small sample size raises the issue of generalizability, which future studies should address. Practical implications - The results could be used as a guide by emerging market economies or even developed countries where credit card usage is a widespread phenomenon. It also provides insights to the credit card issuing banks in terms of understanding their target consumers, preferences,and the effect of their policies on credit card application and use. Originality/value - This study sheds light on credit card spending behavior, particularly among Malaysians.
机译:目的-本文探讨影响马来西亚信用卡持有人消费行为的因素,尤其是人口因素,银行政策和信用卡持有人对金钱的态度等变量。设计/方法/方法-基于面积抽样和便利性滚雪球抽样技术,对150位信用卡持有人进行了结构化问卷调查,以进行横断面调查。结果-结果表明,年龄,收入和婚姻状况与信用卡持有人的消费行为有显着相关性。银行政策(给定的福利和付款政策)和对金钱的态度(付款意愿和对所欠总债务的认识)确定的三个项目中的两个也是如此。职业,申请信用卡的资格以及收入与支出的管理与马来西亚人的信用卡消费行为无关。研究的局限性/意义-该研究为研究人员提供了指南,因为R〜2值低,该研究扩展了涵盖不同经济体中更多变量的研究工作。样本量太小引发了普遍性问题,未来的研究应解决这一问题。实际意义-研究结果可以被新兴市场经济体甚至是信用卡使用普遍的发达国家用作指导。它还从了解目标消费者,偏好以及其政策对信用卡申请和使用的影响方面为信用卡发卡银行提供了见识。创意/价值-这项研究揭示了信用卡消费行为,特别是在马来西亚人中。

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