Apple raises US$12bn in perfect style

摘要

Apple wielded the kind of marketing magic in the bond market that it is known for in the tech industry last week when it managed to convince US investors to buy US$12bn more of its bonds at premium prices, just a year after its US$17bn offering left hundreds of bondholders under water. Despite grumblings from many institutional investors about the performance of its first deal, which had seen its longer-dated tranches plunge in price within weeks of issuance when rates spiked, Apple's lead managers Goldman Sachs and Deutsche Bonk gathered a final book of US$35bn with orders from 1,600 investors.