Digital printing, the next revolution? Now universally adopted and recognised, could it really change the future of ceramic decoration?

摘要

We need to talk about it, it is necessary to face it. This is still done too infrequently, but perhaps now would be the time to take a good look at the topic of "digital printing", given that it is considered that decoration solutions of this type have made an appearance at numerous and important stands at Cersaie, given that there have been conventions and official presentations, and given again that new companies have decided to invest in this technology. The impression is that for the most part operators have acquired the technology and that it is being developed, perhaps it is for the end consumer or outside observers that the innovation has not been discerned, also because it is not being promoted and demonstrated enough and never fully or generally, while it awaits developments that ensure its effectiveness also for the future.