Building up to HD

摘要

When BBC Post Production began initial research in to MD in 1998 the objective was to find out not just how the technology worked but whether there was a commercial model for it. At that time it was very much a technology without a home. At that early stage, BBC Post Production wasn't convinced that the market was ready. There was a lot of hype around this new format, and manufacturers were pushing HD 24p as a replacement for film but we wanted to look at our investment strategy very carefully. Two post competitors in Bristol invested in tape-based HD editing suites purely to capture the HD market, one even investing in an HD telecine. A similar pattern began emerging in Soho. They were expecting a wave of business from co-productions with the US, Japan and Australia and the BBC as well.