Post-production: Art or business?

摘要

Yes I know - post-production has always been both an art and a business, but nowadays as never before, if you haven't got the latter under total control, you won't be doing much of the former for long! Quantel has developed its new generation eQ editing/effects/grading/mastering system with this situation very much in mind, and this article looks at how post houses can tap into this technology not only to survive but also to thrive and grow in our increasingly competitive industry. The suggestions are all based on actual experiences of users of Quantel systems around the world.