IPTV-maximising the entertainment experience

摘要

The digital revolution marches on and the battle to be supreme service provider is being fought hard. Internet Protocol Television (IPTV), as part of triple play, is set to transform our homes with multi-channel interactive TV, telephone and high-speed Internet integrated into one system. In the competitive market for entertainment video delivery, IPTV has given a new lease on life to telecoms operators. Although interactive television has been around for almost a decade, IPTV is set to raise consumer interactivity to a whole new level. NICK FIELIBERT, Scientific-Atlanta's vice president, chief technology officer and chief architect for Europe and Asia, discusses the opportunities and challenges faced by operators looking to introduce IPTV. Not only should the set-tops be flexible in terms of formatting and content access, the necessary infrastructure should also be in place to minimise the needed bandwidth. Ultimately, operators must maximise the entertainment experience to ensure that the service exceeds customer expectations.