In a world of content creation, management and distribution, traditional ways of doing business are no longer tenable. Broadcasters arernincreasingly demanding an innovative, service-led approach, which helps achieve ever-faster lead times and create more cost-effective, flexible working models.rnThey are looking to work with service providers capable of delivering robust, file-based platforms which can handle the whole origination and play-out process from the creation of an asset to its subsequent management and distribution. And ultimately, they want this new streamlined model to support them in helping their own business become more efficient.
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