Today the challenges for news are greater, compounded by the two factors that dominate everything in broadcasting: increased competition and reduced budgets.rnIn news, increased competition means more news specialists, each of which is trying to win audence loyalty. While style and personality go some way to achieving that, the best way to gain and retain an audience is by delivering authoritative news content faster than your competition. The delivery may be on a rolling news channel, to major bulletins on a mixed channel, online, to mobile devices, and more.
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