Saturday 10 September 10:00-10:30 Content consumers are now in charge of your brand: bringing science to the art of marketing. Speaker: Jeff Smith, VP of communications sector solutions, IBM Software Group. Overview: Changing consumer behaviour and expectations are making marketing so complex that it's impossible for marketers to be successful without the assistance of technology... and not IT-shop-level technology, but technology designed for businesses and accessible to marketers with non-technical backgrounds.
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