The most successful broadcasters - and the technology vendors they partner with - will take an evolutionary, rather than revolutionary, approach to the development of 3D workflows. In other words, 3D production should be viewed as the next logical progression from HD while continuing to co-exist alongside the HD infrastructure, with 3D reguirements considered at every stage of the production workflow. At Snell, for instance, stereoscopic 3D has been a strategic development focus for many years within the context of the company's signal processing heritage. Today, Snell offers a complete stereoscopic 3D workflow which integrates not only 3D/3Gbs, but also SD/HD functionality throughout its production and post production offerings. In this article, we will explain why the long-term investment in stereoscopic 3D workflow is an essential prereguisite for companies seeking to establish a foothold in this dynamic broadcast market. Although 3D is the focus of this article, in reality broadcasters need a production platform that gives them a competitive edge across all formats, whether 3D, SD/HD production, or 3Gbps operations.
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