Quantity vs quality: technology eliminates classic multi-platform delivery dilemma

摘要

In summary, the issue of quality vs quantity is not easily resolved when it comes to this 'television consumption chasm' of viewers' needs, screen size and the decision of which programme to watch. Television consumers today are a moving target. That said, current technology makes it possible for broadcasters to easily distribute content with the appropriate resolution for each viewing device and provide consumers with a high-quality experience. Regardless of multi-redistribution issues, broadcasters need to embrace all the forms while business cases are becoming solidified.