BUILDING WINE & SPIRITS BRANDS WITH INNOVATIVE PACKAGING

摘要

Constituting the highest value sector of the beverage market, wine and spirits brands rely on premium packaging to differentiate their products and create excitement on retail shelves, especially when seeking to maximise the potential of new product launches, brand refreshes and holiday gift-giving seasons. To learn more about emerging trends within the European wine and spirits market, International Bottler & Packer recently interviewed Didier Sourisseau, European Sales and Marketing Director at Crown Speciality Packaging, an affiliate of Crown Holdings Inc.