Cross-brand promotion

摘要

Britvic is to launch a promotion in the off-trade that will run across both its own and PepsiCo's on-the-go soft drinks brands. 'Reward your thirst' will launch across the country in November. Brands involved in the promotion will include Tango, 7UP and Pepsi variants Pepsi Max, Drench and Mountain Dew. The promotion will run on 440ml, 500ml and 600ml PET formats, all of which will have an on-pack code that consumers can use to claim prizes. Britvic has linked up with LoveFilm, buyagift.com, Sky and Puma for the prizes, one of which includes a US road trip for four people.