FLAVOURED WATER TO TOP 10 BILLION LITRES IN 5 YEARS

摘要

Global sales of flavoured water rose an estimated 4% in 2015 to 7.5bn litres, according to a new report from Zenith International. By 2021, the market is expected to reach 10 billion litres, driven principally by growth in Latin America. "Flavoured water's success is drawing on the best of both the plain water and carbonated soft drinks worlds," commented Zenith Chairman Richard Hall. "It promotes the taste of carbonates without the calories and the health of water with added interest. It can also command a price premium as well as providing opportunities for faster growth.