User modelling server for adaptive help

摘要

1. Introduction The use of an intelligent sales assistant in an electronic shop application can prove to be a great help for customers while they buying products. As Kobsa points out, the utilization of personalization and the underlying 'one-to-one' marketing paradigm is of paramount importance for businesses in order to be successful in today's short-lived, complex, and highly competitive markets [12]. Moreover, the one-to-one marketing follows the basic principles of knowing, remembering a customer and serving him as an individual. The intelligent sales assistant is a common utilization of this personalization and one-to-one marketing.