A company's brand is among its most valuable assets. A strong brand - one known for providing quality solutions that add value - is essential for organisational success. Companies with the world's most valuable and well-recognised brands will take on imposters and rivals in high-profile, expensive legal battles to protect their brands from illegal or improper use. Yet, and I find this very ironic, these same brand stewards do relatively little to ensure against brand damage that comes when their public site goes down or when their customer or partner data is breached.
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