AUTO MANUFACTURER'S USE OF ALBERT EINSTEIN'S IMAGE IN AD DID NOT LIKELY DECEIVE PUBLIC TO BELIEVE THAT HE ENDORSED VEHICLE

摘要

A genuine issue of material fact existed as to whether, for purposes of New Jersey's doctrine of probable intent, a world famous physicist would have disposed of his post mortem right of publicity as part of his estate or as trust property that ultimately passed to a university, precluding summary judgment in favor of an automobile manufacturer on the university's claim under California's right of publicity statute arising from the manufacturer's use of the physicist's image as part of an advertisement. See Hebrew University of Jerusalem v. General Motors LLC, 40 Media L. Rep. (BNA) 1513, 2012 WL 907497 (CD. Cal. 2012).