Blocking Advertisement Blocking: The War over Internet Advertising and the Effect on Intellectual Property

摘要

In conclusion, "[t]here is only one reliable way to make sure your ads aren't blocked-make sure the users don't want to block them. Don't forgetrnabout the users. Use ads in a way that doesn't degrade their experience."68 Internet advertisements do not magically give content providers money solely through their existence. Instead, they are funded by Internet purchases and investments by companies that want their products to sell better.