Samsung Electronics built a dominant global brand by investing in high-tech chips and mobile phones. Now CEO Yun Jong Yong aims to extend his dominance. "Always have a sense of crisis," says Yun Jong Yong, the deputy chairman and chief execu- tive officer at Samsung Electronics Co. That mantra served the company well in the late 1990s when massive debt and a recession induced by Asia's financial crisis threat- ened to push Samsung into bankruptcy. Yun responded by slashing the company's workforce, eliminating unprofitable product lines and ramping up development of high-tech — and high-margin — products.
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机译：三星电子通过投资高科技芯片和手机建立了全球主导品牌。现在，首席执行官尹钟勇旨在扩大自己的统治地位。三星电子公司副董事长兼首席执行官尹钟勇（Yun Jong Yong）说：“总有一种危机感。”这一口号在1990年代后期为该公司提供了很好的服务，当时亚洲债务危机引发了巨额债务和衰退。 -必须推动三星破产。 Yun的回应是裁员，削减无利可图的产品线，并加快开发高科技（高利润）产品。
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