The insurer's failed bid for U.K. rival Prudential was an embarrassing setback, but CEO Richard Harvey is determined to prove that Aviva has solid growth prospects in Europe, the U.S. and Asia. Richard Harvey doesn't need help doing his sums. A trained mathematician, the chief executive of Aviva, Britain's leading insurance group, knows that the industry is more than ever a scale business, with size generating cost savings, distribution clout and geographic reach. It's an environment in which one plus one can equal more than two — a mathematical proof Harvey demonstrated in 2000 when he created Aviva by merging insurers CGU, the former Commercial General Union, and Norwich Union.
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