GETTING PERSONAL

摘要

How Cas Benefits Managers Motivate Employ ees and channel the rising tide of investment detail for these dot-com distracted and information-overloaded workers? By harnessing the same media that plan participants choose for themselves: Facebook and other social networks, smartphones, videos, quizzes and games. But before reaching out, sponsors need to break their audience down by attitude toward retirement planning. Although they're gaining traction, such techniques will face a big test later this year when sponsors must act on Department of Labor guidelines by relaying newly disclosed fund fees and other details to the 65 million Americans with access to defined contribution plans.