Catch-up TV is very useful. It means that you can watch that 'can't miss' programme anytime within the period of seven days that it is available. However, a much bigger benefit, in my eyes, is that you avoid having to waste your time sitting through the adverts, which are ubiquitous on every commercial channel. Back in the black and white days, we would lessen the boredom of the commercial break by competing against each other to be the first to guess what the next advert was advertising. Despite not having participated in such a competition for xx years, I was surprised to find that the instinctive response kicked in the other day when an advert started out by showing a Formula 1 car. Note that this was an advert for a product and not for the next round of F1 TV coverage. Although, I suppose that is considered a product these days. I digress. So, it was an advert for something you can buy in the shops. What do you think I was thinking of?
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