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Kloeckner Pentaplast launches Jewel™ - the new food-to-go range using 100% recycled PET

机译:Kloeckner Pentaplast推出Jewel™-使用100%再生PET的新型即食食品系列

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Kloeckner Pentaplast (kp) launch their latest food-to-go packaging range called Jewel™. It is made from 100% post-consumer PET. an extension of kp's sustainable closed loop product offering, that meets the sustainability requirements of the retailer and the demands from the consumer with added on-shelf differentiation. By 2022, the food-to-go sector is set to be worth an impressive £23.5 billion - and brands will undoubtedly compete for consumer attention. For brands with a focus on fresh food-on-the-go, eye-catching and impactful packaging - try the kp Jewel™ range for something a little different. In this competitive lunchtime market, time is of the essence; the key drivers for impactful, 'guilt-free' packaging are Millennials and Gen-Z who have attention spans of 12 and 8 seconds, respectively and are extremely environmentally conscious - making eye-catching design an absolute must to achieve on-shelf differentiation.
机译:Kloeckner Pentaplast(kp)推出了他们最新的食品外包装系列,称为Jewel™。它由100%消费后的PET制成。 kp可持续闭环产品系列的扩展,可满足零售商的可持续性要求和消费者的需求,并增加了货架上的差异性。到2022年,食品外卖行业的产值将达到235亿英镑-毫无疑问,品牌将争夺消费者的注意力。对于专注于旅途中的新鲜食品,醒目的且有冲击力的包装的品牌,请尝试kp Jewel™系列,以寻求一些不同之处。在这个竞争激烈的午餐时间市场中,时间至关重要。产生影响力,“无内gui”包装的关键驱动力是千禧一代和Z世代,他们的注意力跨度分别为12秒和8秒,并且非常注重环保-使醒目设计成为实现货架上差异化的绝对必要条件。

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