Slow and steady wins the race for sugar reduction

摘要

There has been a vast amount of coverage in the media over recent years concerning sugar, govern-ment sugar taxes and the need for consumers to reduce consumption levels to curb increasing obesity and diabetes levels. As the responsibility for this has been turned onto manufacturers and food reformulation has been put under the spotlight, more companies are choosing to adopt the path of 'stealth' sugar reduction. Rudy Wouters, Vice President of the BENEO-Technology Center explains why this 'slow and steady' approach is being taken to re-educate a generation of sweet-toothed consumers.