Innovation boost for functional bars

摘要

SternLife presents two new concepts for promising market placement of functional bars. Vegan Deluxe blends excellent taste with a high-quality nutrient profile to capitalise on the vegan megatrend. The prototype bar created by the company delivers 25% of valuable plant proteins from pea, soy and rice, as well as 13% of saturating dietary fibres, and less than one percent sugar. In terms of taste, it combines a delicious cookie base with caramel creme. Indulgence is also the focus of the second concept, Grand Deluxe, an innovation that allows for nearly one-quarter (22%) of the bar to consist of filling - a novelty in the conventional protein bar segment, thanks to special SternLife technology. With its broad range of ingredients, the company is able to customise sensory, nutritional and functional properties of the bars according to desired positioning and target groups.