Virtual Wallet for PNC Financial Services Group CATERING TO A DIGITAL MINDSET

摘要

Eager to make lifelong customers from the emerging Generation Y market, PNC developed Virtual Wallet, a suite of banking products for these 70 million young, tech-sawy consumers. It provides customers with seamless access to their finances and intuitive, tangible and direct control of their money. Centered on electronic trans-actional banking, Virtual Wallet is designed to promote and optimize banking activities with features, visualizations, and a website and mobile application that support the mental models and lifestyles of Gen Y customers.