The era of million-dollar com-panywide content-management deployments appears to be ending. Increasingly, companies are taking a more gradual approach to rolling out content-management systems, minimizing front-end investment and giving business-unit managers and department heads more control over content. "You want to pat your head and rub your stomach at the same time," Delphi Group analyst Hadley Reynolds says. "You want centralized syndication, but also the ability for your lines of business and departments to manage their own portals and Web sites." Content-management vendors are making this easier by offering more modular products that provide thin-client access to a centralized content repository and workflows guided by automated business processes.
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