How's your relationship with your competitors? When it comes to business-technology adoption, it's an essential question to ask. Look at two events happening within a week of each other. Two competitors in health-care insurance, Blue Cross Blue Shield of Massachusetts and Tufts Health Plan, are teaming to make health care safer―and perhaps more profitable. The effort is about getting docs to stop writing dangerously illegible prescriptions with pen and paper and start using a more-accurate electronic system.
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