As bathing-suit season draws close, people flock to weight-loss programs in an effort to shed pounds gained during sluggish winter days. Jenny Craig Inc., which operates weight-loss programs at 660 company-owned and franchise locations in four countries, has just gone live with a data warehouse system that will help it better understand its customers and save $1 million a year. Until now, Jenny Craig has relied on a service provider to process and maintain data the company collects about its customers and weight-loss centers. But last year, CIO Sara Braziller concluded that the company could get closer to its customers-and save money-by bringing the data back in-house. The move is part of Jenny Craig's efforts to evolve from a supplier of weight-loss food products to a service company with long-term relationships with clients.
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