Buying A Purse? There's An App For That

摘要

Ralph Lauren has transformed what its staff can do for customers with initiatives on both ends of its tech environment. On the front end, a new iPad app shows high-definition 3-D models of all the color, hardware,and inscription combinations available forthe popular Ricky Bag. Ralph Lauren's retail stores can't stock all 90 possible combos, but the app can show them all.