Vintage Gallo: Data Analytics

摘要

You might expect a 79-year-old, family-owned agricultural business to be a sleepy, low-tech affair, but not E. & J. Gallo Winery. It has all the product development, distribution, and customer research sophistication of a consumer products giant, backed by cutting-edge analytics. With about 5,000 employees worldwide and $3.4 billion in revenue, Gallo is on track to ship 80 million cases this year. It has 60 brands and sells products in more than 90 countries, buying 85% of its grapes from independent growers and importing more than a dozen brands from Argentina, Australia, France, Germany, Italy, New Zealand, South Africa, and Spain.