Backing the Brand

摘要

When a friend of mine called and asked if I could help her get copies of a series of articles that appeared in The New Yorker magazine last year, the hot blood of the reference librarian started to sing in my veins. Tally-ho! The first rule of reference work: Try the obvious first. (This is also known as the "Who's Buried in Grant's Tomb?" rule.) So at The New Yorker site (http://www.new yorker.com), I used the author's name in a general site search, but I received zero results.