Plotting Social Media's Bottom Line

摘要

We've been talking about Web 2.0 and social media in our publications and at our conferences for many years now. We've watched this trend emerge from a radical idea and grow into a concept with widespread acceptance. But to what effect? There seem to be two sides to the story.rnAt ALA in July, LITA asked whether Library 2.0 has fulfilled its promise. At the time, I blogged that the panelists noted that though many libraries have implemented blogs and wikis and are using Twit-rnter, Facebook, and Flickr to promote their libraries, the brands themselves are not the point, and the hours that go into these new activities are difficult to justify without hard evidence.