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Department of Business Information Technology, Pamplin College of Business, Virginia Tech, 1007 Pamplin Hall, Blacksburg, VA 24061, USA;
Department of Accounting and Information Systems, Pamplin College of Business, Virginia Tech, 3007 Pamplin Hall, Blacksburg, VA 24061, USA;
Department of Marketing, Pamplin College of Business, Virginia Tech, 2016 Pamplin Hall, Blacksburg, VA 24061, USA;
Department of Business Information Technology, Pamplin College of Business, Virginia Tech, 1007 Pamplin Hall, Blacksburg, VA 24061, USA;
Department of Accounting and Information Systems, Pamplin College of Business, Virginia Tech, 3007 Pamplin Hall, Blacksburg, VA 24061, USA;
Search engine advertising; Content analysis;
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