A new data mining methodology for generating new service ideas

摘要

To survive in today's market, decision makers including investors and their managerial teams should continuously attempt to realize the customers' unspoken needs and requirements by discovering their behavioral patterns. Discovering customers' patterns puts these decision makers in a better position in which higher qualified services can be designed and provided. Association rule mining is a well-known approach to discover these patterns. Although extracted rules could express customers' behavio